Rob Cowles & Jono Le Feuvre

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Rosetta was started by three graduates from UCT – one with a B.Bus Sc, one with a programming background and one with a degree in journalism. Jono, the journalist, found himself writing more and more about coffee when he went freelance, while Rob, a second generation European immigrant, knew all about the importance of good coffee. And then in 2004 Origin opened and everything changed for them.